Trust connects.
Collaboration makes the difference.
Mission & Vision
Mission
We supply farriers, hoof trimmers, and veterinarians quickly, reliably, and comprehensively with high-quality products – tailored to practical use.
Vision
A strong partner for professionals – with an up-to-date range, sound advice, and a focus on the animal’s well-being.
Everything from a single source: service, market knowledge, and fair prices
Through close cooperation with leading manufacturers and specialized experts, we always offer our customers innovative, reliable, and practical solutions. We understand the daily challenges faced by farriers, veterinarians, and professional horse caretakers – and provide a broad, specialized product range to meet those needs. In doing so, we create added value, leverage synergies, and support our customers as a strong partner in a demanding market.
Strong brands. Clear orientation. Focus on the future.
Our own brands are Craftwork, Birk, and Traxion. In addition, we distribute Carré and Dallmer, two strong brands from our partner Strohm.
We position ourselves as a specialized “supermarket” for professional hoof care products, focusing on e-commerce. We are developing a strategy to further expand our market position and to make optimal use of synergies.
Birk: Animal feed and care products
Craftwork: Pads and adhesives
Traxion: Studs and pins
Expertise and quality since 1982
The company headquarters in Biel-Benken, Switzerland, is located in rural Baselland, where equestrian sports and horse breeding are widespread. Situated in the tri-border region of DE/FR/CH, it provides the optimal location for warehouse logistics and ensures fast delivery to Switzerland and the surrounding border regions.
A broad product range for farriers and hoof trimmers
Our assortment offers a comprehensive selection of high-quality products:
- Horseshoes made of steel or aluminum
- Horseshoe nails, tools, and machines
- Studs, pins, soles
- Work safety products
- Supplements
We work with the most renowned manufacturers to guarantee our customers innovative and efficient solutions. We understand the needs of farriers, veterinarians, and professional horse caretakers, and we are committed to offering a comprehensive and specialized range.
E-commerce developed for professionals
The centerpiece of our distribution is the new webshop, which gives our customers a complete overview of our product range and allows for a simple and efficient ordering process. Our new webshop is state-of-the-art, even clearer, and more user-friendly.
Innovation and commitment in the equine sector
We are always in step with market developments, combining tradition and modernity to offer products and services that increasingly meet the needs of professionals. Exchanges with our customers and partners are at the heart of our approach, ensuring tailored solutions and expert support.
Over 43 years of expertise at the service of farriers
With more than 43 years of experience in wholesale, we have continued to evolve to meet the requirements of the hoof care sector. Thanks to our international connections, we can provide our customers with the latest innovations and trends in hoof care and treatment.
Tradition, flexibility, and quality are the cornerstones of our commitment.
